CC Room 140
4601 Central Avenue
Columbus, Indiana 47203
4601 Central Avenue
Columbus, Indiana 47203
Professional Summary
Education
- Master's degree, Purdue University
- Ph. D. degree, Purdue University
Professional Activities
- Academy of Marketing Science
- American Marketing Association
- American Collegiate Retailing Association
Courses Taught
- BUS-M 301 Introduction to Marketing Management
- BUS-M 303 Marketing Research
- BUS-M 405 Consumer Behavior
- BUS-M 450 Marketing Strategy
- BUCO M 501 Strategic Marketing Management
Research Activities
JungKook (J.K.) Lee is a leading academic expert in the field of marketing management. His research has focused on information technology; branding and mobile commerce. Dr. Lee joined IUPUC as an assistant professor in August 2008 and became Director of IU MBA Columbus in 2022. Dr. Lee has published 13 articles in leading journals.
Awards & Activities
“Improving the Privacy and Security of Online Survey Data Collection,” National Science Foundation (NSF: Cyber Trust Division) grant project (2007).
“Design and Use of Digital Identities,” National Science Foundation (NSF: Information Technology Research Division) grant project (2006).
