BUS-M 405 CONSUMER BEHAVIOR (3 CR.)
This course provides a detailed understanding of how marketers create value for customers, what motivates shoppers to buy, how consumers process information and make decisions, persuasion techniques, cross-cultural influences on consumer behavior, and the impact of sustainable business practices on consumer choice.
1 classes found
Fall 2024
| Component | Credits | Class | Status | Time | Day | Facility | Instructor |
|---|---|---|---|---|---|---|---|
| LEC | 3 | 21493 | Open | 6:00 p.m.–8:40 p.m. ARR |
M ARR |
LC 2209 WB WEB |
Lee J |
Regular Academic Session / Hybrid-On Campus & Online
LEC 21493: Total Seats: 25 / Available: 10 / Waitlisted: 0
Lecture (LEC)
- P: BUS-M 301 with C- or better
- This is a Hybrid class taught on campus and online using Canvas (http://canvas.iu.edu).
- Class does not meet on campus every week; specific dates will be provided prior to term start.
