BUS-M 415 ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS (3 CR.)
Basic advertising and sales-promotion concepts. The design, management, and integration of a firm's promotional strategy. Public policy aspects and the role oof advertising in marketing communications in different cultures.
1 classes found
Fall 2024
| Component | Credits | Class | Status | Time | Day | Facility | Instructor |
|---|---|---|---|---|---|---|---|
| LEC | 3 | 35779 | Open | ARR 6:00 p.m.–8:40 p.m. |
ARR W |
WB WEB LC 2209 |
Lee J |
Regular Academic Session / Hybrid-On Campus & Online
LEC 35779: Total Seats: 20 / Available: 13 / Waitlisted: 0
Lecture (LEC)
- P: BUS-M 301 with C- or better
- This is a Hybrid class taught on campus and online using Canvas (http://canvas.iu.edu).
- Class does not meet on campus every week; specific dates will be provided prior to term start.
