BUS-M 401 INTERNATIONAL MARKETING (3 CR.)
Application of strategic marketing concepts and theory to the international arena. Stresses development of global perspective in understanding the uncontrollable forces affecting international operations and their impact upon the marketing mix. Examines the various marking functions within an international perspective.
1 classes found
Spring 2024
Component | Credits | Class | Status | Time | Day | Facility | Instructor |
---|---|---|---|---|---|---|---|
LEC | 3 | 15073 | Open | ARR 6:00 p.m.–8:40 p.m. |
ARR W |
WB WEB LC 2210 |
Lee J |
Regular Academic Session / Hybrid-On Campus & Online
LEC 15073: Total Seats: 15 / Available: 3 / Waitlisted: 0
Lecture (LEC)
- P: BUS-M 301 with C- or better
- This is a Hybrid class taught on campus and online using Canvas (http://canvas.iu.edu).