BUS-M 450 MARKETING STRATEGY (3 CR.)
Focuses on marketing's role in gaining a sustainable competitive advantage. Topics include competitor analysis, customer analysis, marketing environmental analysis, market potential analysis, and managing competitive interaction. Emphasis is on applications through the use of case studies and/or marketing game simulation of competitive interaction and the development of a strategic marketing plan.
1 classes found
Spring 2025
| Component | Credits | Class | Status | Time | Day | Facility | Instructor |
|---|---|---|---|---|---|---|---|
| LEC | 3 | 20441 | Open | 6:00 p.m.–8:40 p.m. | R | CC 231 | Mohler S |
Regular Academic Session / In Person
LEC 20441: Total Seats: 18 / Available: 3 / Waitlisted: 0
Lecture (LEC)
- P: BUS-M 405, P or C: BUS-M 303 (all with C- or better)
- NOTE: Requires purchase of a custom coursepack and simulation access (estimated total cost $145), paid at time of purchase through publishers site. Details available via the course site.
