Jung Kook Lee, Ph.D.

Associate Professor of Marketing

Phone:: 812-348-7254
Email:: leejk@iu.edu

Department:: Division of Business

CC Room 140
4601 Central Avenue
Columbus, Indiana 47203

Professional Summary

Education

Master's degree, Purdue University
Ph. D. degree, Purdue University

Professional Activities

Academy of Marketing Science
American Marketing Association
American Collegiate Retailing Association

Courses Taught

BUS-M 301 Introduction to Marketing Management
BUS-M 303 Marketing Research
BUS-M 405 Consumer Behavior
BUS-M 450 Marketing Strategy
BUCO M 501 Strategic Marketing Management

Research Activities

JungKook (J.K.) Lee is a leading academic expert in the field of marketing management. His research has focused on information technology; branding and mobile commerce. Dr. Lee joined IU Columbus as an assistant professor in August 2008 and became Director of IU MBA Columbus in 2022. Dr. Lee has published 13 articles in leading journals.

Awards & Activities

“Improving the Privacy and Security of Online Survey Data Collection,” National Science Foundation (NSF: Cyber Trust Division) grant project (2007).

“Design and Use of Digital Identities,” National Science Foundation (NSF: Information Technology Research Division) grant project (2006).