Marketing includes all activities related to the sales and distribution of goods and services from producers to consumers. It strives to understand why and how consumers decide what products and services to purchase and involves maximizing product offerings to fill needs and effectively, efficiently communicating the competitive advantages of products to prospective customers.
Careers include brand manager, digital marketer, marketing manager, market researcher, media specialist and public relations.
Below is a snapshot of the entry-level incomes for students graduating with a marketing concentration:
$78,057*Brand Manager
$38,610*Media Relations Specialist
$39,680*Market Researcher
To earn an Indiana University Bachelor of Science in Business with an marketing concentration, you will complete 120 credit hours of coursework. Most courses are 3 credit hours each but some vary. Of the total credit hours for the marketing concentration, 36 come from general education courses, 39 from core business courses, 27 are elective credit hours, and 18 are from upper level marketing courses.
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