What is marketing?

Marketing includes all activities related to the sales and distribution of goods and services from producers to consumers. It strives to understand why and how consumers decide what products and services to purchase and involves maximizing product offerings to fill needs and effectively, efficiently communicating the competitive advantages of products to prospective customers.

*Data obtained from ONet Online as of 2021

How do you earn a degree in marketing?

To earn an Indiana University Bachelor of Science in Business with an marketing concentration, you will complete 120 credit hours of coursework. Most courses are 3 credit hours each but some vary. Of the total credit hours for the marketing concentration, 36 come from general education courses, 39 from core business courses, 27 are elective credit hours, and 18 are from upper level marketing courses.

Learn more about the degree requirements